Category: Case Studies

Case Studies

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Pricing Strategy Assessment for Product Launch

May 12, 2020
Client/Scope
  • A small/mid-sized pharmaceutical company developing a new product in a specialty therapeutic area
  • Scope – US (Qual: 25 pharmacy directors covering 209M lives, 25 Physicians; Quant 150 Physicians); EU5 (Qual: 10 payers)
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MULTI-COUNTRY PAYER QUALITATIVE RESEARCH

May 11, 2020
Client/Scope
  • US bio-pharmaceutical company with a solid oral product in an established, competitive disease state
  • Scope – US (20 pharmacy and medical directors covering 175M lives); EU5 (10 payers)
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Segmentation, Contracting, Gross to Net and Understanding Payers

May 7, 2020
Client/Scope
  • Small/mid-sized US pharmaceutical manufacturer preparing to establish a product in a competitive market
  • Scope – US (Payer, Multi-channel)
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Competitive Engagement Simulation®

May 7, 2020
Client/Scope
  • Mid-sized US pharmaceutical manufacturer preparing to launch a product in a competitive market
  • Scope – US (Payer, Multi-channel)
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AMCP Amit Patel Bill Lobb Brian Reisetter Carlton Sedberry COVID Dave Evans Doug Paul Elizabeth Pereira IRP ISPOR Jack Mycka Kevin Patterson MFN Mick Kolassa PM360 Renato Dellamano Shah Afzal William Lobb

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