Category: Case Studies

Case Studies

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Pricing Strategy Assessment for Product Launch

May 12, 2020
Client/Scope
  • A small/mid-sized pharmaceutical company developing a new product in a specialty therapeutic area
  • Scope – US (Qual: 25 pharmacy directors covering 209M lives, 25 Physicians; Quant 150 Physicians); EU5 (Qual: 10 payers)
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MULTI-COUNTRY PAYER QUALITATIVE RESEARCH

May 11, 2020
Client/Scope
  • US bio-pharmaceutical company with a solid oral product in an established, competitive disease state
  • Scope – US (20 pharmacy and medical directors covering 175M lives); EU5 (10 payers)
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Segmentation, Contracting, Gross to Net and Understanding Payers

May 7, 2020
Client/Scope
  • Small/mid-sized US pharmaceutical manufacturer preparing to establish a product in a competitive market
  • Scope – US (Payer, Multi-channel)
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Competitive Engagement Simulation®

May 7, 2020
Client/Scope
  • Mid-sized US pharmaceutical manufacturer preparing to launch a product in a competitive market
  • Scope – US (Payer, Multi-channel)
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AMCP Bill Lobb Brian Reisetter Carlton Sedberry COVID Dave Evans Doug Paul ISPOR Jack Mycka Kevin Patterson Mick Kolassa PM360 Renato Dellamano

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