Dave’s focus is helping clients understand and harness the value of bio-pharmaceutical products. He has over 27 years of experience across a broad range of disciplines in the field and in the home office. As head of payer marketing, head of pricing, and while consulting, Dave as led the development of pricing and value strategy for many in-line brands, launch brands, and new products for the US and EU. He has experience in lifecycle strategy, ranging from early clinical development to loss of exclusivity. Dave has deep experience in net-pricing strategy, execution and pricing governance; payer forecasting and decision support systems. Dave graduated from the Marriott School of Management at BYU, with a BS in Business. He holds a certificate from the executive pricing program at the University of Chicago.