Beth Ann has 20 years of professional medical market research experience (pharmaceutical, medical device, and biotechnology). Her market research career is built on a genuine curiosity for science and business. Beth Ann has conducted thousands of qualitative interviews and focus groups within the health care industry. Her understanding of the pharmaceutical and health care industries, along with an innate ability to get health care professionals talking on a deeper level, is a rare and successful combination. She has led projects that span a variety of research objectives, including new product launch, attitudes and practices exploration, message and concept testing, advertisement and sales aid development, and opportunity assessment.
Beth Ann is a RIVA trained moderator and currently serves as a member of CASRO. She earned a BA in media research from Penn State University.